Hay! I’m Rashid tp
I'm a
Digital Marketing Trainee specializing in SEO, Google Ads, Meta Ads, Social Media Marketing, and Web Development. Aspiring Performance Marketer with practical training in SEO, Google Ads, Meta Advertising, Social Media Strategy, WordPress Development, and Google AnalyticsGA4. Focused on building data-driven campaigns and conversion-optimized digital strategies that generate real business impact.
About Us
ASPIRING PERFOMANCE MARKETER FOCUED ON DATA-DRIVEN GROWTH
I specialize in Meta Ads and Google Ads strategy for the GCC market. I focus on lead generation, conversion optimization, and measurable campaign performance.
5+
3+
My Work
Learning Projects & Practical Exercises
Lead Generation Campaign Blueprint (Meta Ads – GCC Focus)
As part of my performance marketing training, I created a structured Meta Ads campaign focused on lead generation.
The project included campaign hierarchy planning (Campaign → Ad Set → Ad), audience segmentation, budget allocation, and KPI mapping such as CTR, CPC, and CPL.
This exercise helped me understand targeting logic, funnel positioning, and optimization fundamentals.
High-Intent Keyword-Based Search Campaign Structure
Built a sample Google Search campaign using structured keyword research and match-type segmentation.
Developed ad groups based on user intent and planned basic conversion tracking strategy.
This project strengthened my understanding of paid search structure and bidding strategy basics.
Audience Segmentation & Buyer Persona Development
Conducted audience research focusing on GCC demographics, interests, and purchase behavior patterns.
Created detailed buyer personas and targeting layers suitable for Meta Ads and Google Ads campaigns.
This helped me understand market-specific ad targeting strategy.- Langages:
- Platform:
- Country:
- Live URL:
Multi-Stage Digital Marketing Funnel Plan
Designed a three-stage marketing funnel including Awareness, Consideration, and Conversion stages.
Mapped ad objectives, creative strategy, and retargeting logic for each stage.
This project improved my understanding of structured performance campaign flow.- Langages:
Basic Conversion Tracking & KPI Measurement Strategy
Developed a structured plan for tracking key performance indicators including conversions, CTR, CPC, and ROAS..
Studied Meta Pixel basics and Google Ads conversion tracking setup concepts.
This exercise focused on data-driven campaign measurement fundamentals.
Competitive Advertising Review – GCC Digital Market
Analyzed active ads from competitors in the GCC market to understand creative angles, targeting approaches, and value propositions.
Identified strengths and gaps in messaging strategy to improve campaign planning knowledge.
This project enhanced my analytical and strategic thinking skills in paid advertising.- :
Services
PERFOMANCE MARKETING services
Meta Ads Campaign Structure & Setup
Structured campaign setup for lead generation and brand awareness including audience segmentation, ad set planning, budget allocation, and basic funnel mapping. Focused on measurable performance indicators such as CTR and CPL.
Google Ads Search Campaign Planning
Keyword-focused search campaign structure with intent-based ad group organization, bidding strategy fundamentals, and basic conversion tracking planning.
Audience Research & Targeting Strategy
Buyer persona development and demographic, interest, and behavioral targeting planning with focus on GCC market segmentation and campaign relevance.
Marketing Funnel & Performance Planning
Awareness-to-conversion funnel mapping including campaign objective alignment and KPI planning (CTR, CPC, CPL, ROAS fundamentals).
Basic Conversion Tracking & Analytics Setup
Understanding of Meta Pixel fundamentals and Google Ads conversion tracking concepts to measure campaign effectiveness and optimize performance.
WordPress Development & Basic SEO Optimization
Responsive WordPress website setup combined with foundational on-page SEO including keyword optimization, meta tag configuration, content structuring, and performance-ready website implementation to support digital growth strategies.
Experience
LEARNING & PRACTICE Experience
Performance Marketing
skill mount2026-Present
Training & Practical Experience
As a Performance Marketing Trainee, I am currently gaining hands-on experience in Meta Ads and Google Ads campaign setup and optimization. I have practical knowledge in conversion tracking implementation using Meta Pixel and Google Analytics 4 (GA4). I understand key performance metrics such as CTR, CPC, CPA, and ROAS, and I am learning how to optimize campaigns for better performance and cost efficiency.Additionally, I practice landing page and funnel optimization techniques to improve conversion rates. I also develop WordPress websites with SEO-friendly structure and implement basic on-page SEO strategies to improve search visibility.
WordPress & SEO Associate
Personal Projects | Remote2026 - Present
Web Development & SEO Practice
I build responsive WordPress websites with optimized structure and performance-focused design. I have hands-on experience in theme customization, plugin integration, and website speed optimization.I apply fundamental SEO principles including keyword research, on-page SEO, meta optimization, URL structuring, and technical SEO basics.I also integrate GA4 and Meta Pixel for performance tracking and analytics monitoring.
Performance Marketing Specialist
Digital Projects | Remote2026 - Present
Campaign Management & Optimization
I manage and optimize Meta Ads and Google Ads campaigns focused on lead generation and sales performance. I implement accurate conversion tracking using Meta Pixel and Google Analytics 4 (GA4) to ensure reliable performance data.My expertise includes ROAS optimization, budget scaling, A/B testing, audience segmentation, and continuous campaign improvement based on performance insights.I also work on landing page and funnel optimization strategies to increase conversion rates and reduce cost per acquisition. Additionally, I develop WordPress websites and implement SEO strategies to improve organic visibility and overall digital performance.
Performance Marketing & SEO Executive
Digital Projects | Remote2026- Present
About Role & Responsibilities
I manage and optimize paid advertising campaigns across Meta Ads and Google Ads platforms with a focus on lead generation and sales performance.My responsibilities include campaign setup, audience research, keyword planning, ad copy testing, budget allocation, and continuous performance optimization.I implement accurate conversion tracking using Meta Pixel and Google Analytics 4 (GA4) to ensure proper data collection and performance analysis. I monitor key metrics such as CTR, CPC, CPA, and ROAS to improve campaign efficiency and profitability.In addition, I work on landing page and funnel optimization strategies to increase conversion rates and reduce cost per acquisition.I also execute SEO strategies including keyword research, on-page SEO, meta optimization, content structuring, technical SEO basics, and performance improvement to enhance organic search visibility.
Performance Marketing Executive (Google Ads & Meta Ads)
Digital Marketing | Remote2026- Present
About Role & Responsibilities
I plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms with a strong focus on lead generation, sales growth, and return on ad spend (ROAS).On Google Ads, I manage Search, Display, YouTube, and Performance Max campaigns. My responsibilities include keyword research, audience targeting, bid strategy optimization, ad copy testing, budget allocation, and continuous performance monitoring to reduce CPA and improve conversion rates.On Meta Ads, I create and manage campaigns for Facebook and Instagram including awareness, engagement, lead generation, and conversion objectives. I conduct audience research, build custom and lookalike audiences, perform A/B testing, and optimize creatives to improve CTR and lower acquisition costs.I implement accurate conversion tracking using Meta Pixel and Google Analytics 4 (GA4), ensuring proper event tracking, funnel measurement, and performance attribution.I regularly analyze campaign data, monitor KPIs such as CTR, CPC, CPA, and ROAS, and prepare performance reports with actionable insights to improve overall advertising efficiency.
Testimonial
O TRAINNING & PROJECT
FEEDBACK
Working with Rashid was a great experience. He’s patient, creative, and always ready to suggest better ideas. The website turned out exactly how we wanted. Highly recommended.
NITHIN PRADEEP
Perfomance Marketer
"Working with the team was the best decision we made for our growth. They doubled our traffic in under six months. Highly recommended!"
Adarsh, Creativeatp
CreativeatpLet’s Discuss Your Digital Growth Goals
Currently building expertise in performance marketing and paid media strategy. Open to practical projects, internships, and growth-focused collaborations.